Brand tie-ins are hot right now, but how many mean something? Most often, they’re simple business decisions made when market research shows enough overlap in customer demographics. Even longtime ...

Marathon is on a pilot’s watch heater in 2025. The Canadian military watch company is following the gorgeous special edition Deep Blue Steel Navigator introduced this past spring with a release sure ...

The original SAR diver that started it all for Marathon is back, with some improvements. Available in various quartz and automatic configurations across three sizes — 36, 41 and 46mm — the “SAR” diver ...

Add Yahoo as a preferred source to see more of our stories on Google. Original Search and Rescue - Date, Arctic edition watch by Marathon Watches. (Marathon Watches) A company that’s been constructing ...

Inspired by Air Force fliers, the Marathon Navigator watch is mission ready to head up into the wild blue yonder—but there’s only 500 available. “The Blue Yonder was inspired by the Air Force and the ...

The Marathon Rubicon GSAR and TSAR, and the Willys Officer's Series GPM and GPQ, are serious watches with enough differences from their unbranded kin to be worth your while. Quick—what’s the Jeep of ...