A new pilot allows consumers to see how jeans will fit them on a 3D virtual avatar before they decide to purchase. The pilot features 22 jeans from brands including Levi’s, Only, Vero Moda and Tommy ...

Augmented and virtual reality are not new to the fashion industry. It was just over a decade ago that Converse first had iPhone owners trying on shoes via a dedicated app, and many companies have ...

Virtual fitting rooms are set to transform the retail industry. The virtual fitting room market was valued at $4.03 billion in 2022 and is forecast to reach $18.31 billion by 2030. The growth and ...