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The first World’s Strongest Man competition in 1977 was a wild, made-for-TV event filmed at Universal Studios, mixing muscle, celebrity, and spectacle. Bruce Wilhelm, a former Olympic weightlifter, took home the inaugural title, but the lineup was stacked with stars. Lou Ferrigno, fresh off his Pumping Iron fame, brought size and star power. Franco Columbu, Arnold’s training partner and a future Mr. Olympia, also competed—though he suffered a brutal leg injury during the fridge carry. NFL player
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